For many businesses, their online presence is their first and last impression. Unfortunately, few businesses boast websites that are as good as they could be. Getting a flawless website can take a lot of time, money and skill—the trifecta that many small businesses don’t have. However, your website is just part of your online image. There are a number of ways to improve your online business’s image, and CIO has your top six list to take care of.
When asked, I pointed out that having a great invoicing/payment processing system is key to optimizing your online image. Imagine if you received an invoice that was clearly a free template. It’s tough to read, unattractive and unprofessional. I founded Due.com to help businesses streamline the process so your business is represented well.
Other tips include ditching the stock photos (or at least the ones that are obviously stock). Images are only effective if they’re complementary and high quality. You’ll also want to keep an eye out for any positive mentions of founders or your business, and link them to your own website. That’s often free PR and a great way to showcase what you’re doing.
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